Top 5 Social Apps Performance in Netherlands Q4 2023

In Q4 2023, the top 5 social apps in the Netherlands—TikTok, Facebook, Instagram, Threads, and Likee - Short Video Community—displayed diverse performance trends across downloads, revenue, and active users.

TikTok from TikTok Pte. Ltd. saw an impressive peak in weekly revenue, reaching approximately $292K in the week of November 20. Weekly downloads surged notably towards the end of the quarter, with a peak of around 41K in the week of December 18. The app maintained a steady active user base, fluctuating around 3.5M users.

Facebook from Meta Platforms, Inc. experienced a significant increase in weekly revenue, peaking at about $12K in the week of November 6. Weekly downloads showed a stable trend, with a slight increase towards the end of the quarter, reaching approximately 27K in the week of December 25. The app's active user count remained steady, hovering around 7.8M users throughout the quarter.

Instagram from Instagram saw a remarkable spike in weekly revenue, reaching around $40K in the week of December 11. Downloads peaked at approximately 32K during the week of November 27, with active users fluctuating around 4.2M throughout the quarter.

Threads from Instagram, despite not generating any revenue, experienced a notable increase in weekly downloads, peaking at around 118K in the week of December 18. The app's active user base surged towards the end of the quarter, reaching approximately 222K in the week of December 25.

Likee - Short Video Community from Likeme Pte. Ltd. saw an increase in weekly revenue, peaking at about $3.8K in the week of December 18. Weekly downloads showed a steady upward trend, peaking at around 5.5K in the week of December 25. The app's active user base remained stable, fluctuating around 94K users.

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